Maybe you do not enjoy your current job, so you would like to start taking on freelance digital marketing projects. Whether you’re just starting out or you’re looking for tips and tricks to help you take your business to the next level, there are plenty of resources available to help you. Additionally, we’ve got your back with our Ultimate Guide to Freelance Digital Marketing.

Your job with social media is to promote your client’s brand by posting content on their social channels. It is also possible for freelancers to manage paid social media marketing on platforms such as Facebook, Instagram, Pinterest, etc., for a brand. The science of social media might sound easy, but you’ll need to know how to optimize your posts so that they reach and engage as many people as possible.

The goal of SEO is to get your client’s website ranked (preferably on the first page of Google) on the search engine. With this particular branch of digital marketing, there is a lot to know – keyword research, on-page optimization, off-page optimization, link-building, etc. Companies are investing more time and money in improving their SEO since consumers are increasingly researching products and services online before making a purchase.

Do not confuse SEM with SEO — SEO deals with getting a client’s website ranked organically, while SEM uses paid methods like PPC ads to increase a client’s visibility on search engines. Most companies use PPC ads as part of their digital marketing strategies, and they’re particularly useful for companies that want to increase their revenue and sales in a short period of time.

Although digital freelance marketing can be an amazing career, it’s not an easy road to get there, and there will be challenges along the way. Managing stress is an example of managing stress. There is a common misconception that digital freelance marketing (as well as freelancing in general) is a stress-free profession. Unfortunately, this is not true. Although you won’t have a boss or manager breathing down your neck, you’ll still need to answer your customers.

As part of the process, you will need to sit down and make a list of your skills. What is the best way to run a PPC campaign on Google AdWords? How much experience do you have managing Facebook pages? Is it possible for you to create an automated email campaign on MailChimp? In addition to your hard skills and talents, think about your soft skills as well. Telling stories is something you excel at, right? Is problem-solving and identifying strategies something you enjoy? Is there a particular industry you are familiar with?

It’s time to choose your niche once you’ve identified your talents and skill sets. What is one huge mistake that newbie freelancers make with this step? The questions aren’t specific enough. Freelancers may decide, for instance, that they want to serve startups and small businesses. If you target these clients, your chances of landing a job will increase, right? There are plenty of people who fall under this category, so why not target them? Unfortunately, that isn’t how it works. Clients you’re reaching out to may all be small business owners, but they’re in different industries, have different target audiences, and are striving for different goals. You’ll have trouble tailoring your pitch to be hyper-targeted and relevant to your clients, and you’ll have a hard time convincing them that you can market their business well.

The key to becoming a successful freelancer is not to be good at what you do, but to be great at what you do. The problem is that this is only part of the solution. In addition to your capabilities, you need to build a personal brand so you can differentiate yourself from your competitors. As an example of this, Gary Vaynerchuk built a popular and well-known brand while building his marketing agency. Though not a freelancer, he is a perfect example of the power of a personal brand. As a result of the popularity of his personal brand, companies looking for marketing services contact his agency because they believe his agency can deliver effective results.